2wins was started in 2008 by young designers and entrepreneurs Duygu and Hande Gülşen.

Introducing a different concept in the fashion world with its colorful, joyful, handcrafted designs, 2wins quickly succeeded in becoming an international brand.

After its success in the Turkish market, it made a name for itself in many countries and now is available in important points of sale throughout the world. 2wins is the brand of meticulous craftsmanship, and unique and exciting designs enriched with fine details. Blending worldwide trends with its own touch, 2wins creates a different and original fashion.

The brand, under the creative leadership of Duygu and Hande Gülşen, is running strong in 52 points of sale in 22 countries throughout the world.

Personal Story

2wins is, in fact, the product of a life-long partnership. 2wins, emerging from the joint imagination of twin sisters Duygu and Hande Gülşen, started its journey with women’s shoes and accessories designs. The products of twin sisters, exhibited in important chain stores of Turkey, have drawn considerable attention in the Turkish market in a short span of time. The creative twins who later brought their original style to women’s clothing soon added the children’s collection to their range of products, opening the door of a colorful and inspiring world to their customers.